Marketing & SEO
Marketing & SEO Services
Search engine optimization (SEO) boosts your online presence and drives organic traffic (as opposed to paid search or search engine marketing) to the website in a few ways. First and foremost, it is a powerful way for search engines, spiders, crawlers, and bots—all those hunters and gatherers of cyberspace—to find your website and show it as a “hit” when someone searches for your product or service. The goal of search engine optimization is to help your website earn a higher ranking in the search results so that you show up sooner for your audience.
When it comes to SEO and search rankings, if you are not on the first page, you will not get noticed. Think about how many times you’ve scrolled past the first or second link in a Google or Bing search. Now you see why it’s imperative to be on top. At Iron Peak Media we achieve this by researching your product or service to evaluate the best keywords and search terms, using online tools that inform the process, and through the work of our website programmers and SEO copywriters.